La colección del Instituto Nacional de Bellas Artes

Il volume è inserito nella serie degli atti del XXIV Congresso internazionale di storia dell'arte (C.I.H.A.) organizzato in Bologna dal 10 al 18 settembre 1979.

El volumen presenta recursos de los que se sirve la comunicación pública para crear carisma e ideología. Se vale de discursos efímeros o de circunstancia que combinan oratoria política, memorial y estrategias publicitarias para elogiar la comunidad o advertir contra peligros. En las salutaciones festivas hallamos muestras de un siglo en la vida municipal.La aventura de un editor de prensa queda reflejada en un memorial de despedida. Un articulista estridente es testigo de un tiempo de corrupción.El consistorio publica mensajes llamativos para crear marca de ciudad y hacer apología de...

Mateo the polar bear finds a bottle in the sea and finds a cell phone inside. Over and over it rings until he tires of it and throws it back into the sea and settles back down to sleep.

This text presents an explanatory synthesis of the main competence tools needed to create a written message in its different forms or models, while at the same time indicates not only correct linguistic patterns, but also the main mistakes made in writing, which have to be avoided for a precise essay. Outlines and mind maps are presented together with theoretical concepts, to try to sum up, as a graphic synthesis, the main steps to achieve correct communication in the writing process. Writing is not a survival tool, but a social value, especially in university and business worlds. More and...